F&N places paramount importance on assisting the communities around us. The Group and its employees have a deep sense of responsibility and actively contribute their time, energy and resources towards the betterment of our communities.
We aim to be leader as catalysts of positive changes in the community where our employees live, work and raise their families. While our business constantly grows and develops, we are aware that the true measure of success is our legacy to make this world a better place for all around us.
Over the years, we have carried out numerous activities for the benefit of the elderly and orphans within the local communities. These include, among others, the setting up of a ‘knowledge corner’ - Sudut Iqra’ - at orphanages in Perlis and Kedah to cultivate the love for reading among orphans, celebrating the festive season with less fortunate individuals and rewarding our employees children via educational contributions.
Building on its success, a third “Sudut Iqra” was set up at Yayasan Anak-Anak Yatim Pinggir TTDI (Rumah Ilham) as part of the company’s national programme to promote reading and increase proficiency in the English language among children. It is the Company’s aspiration to establish a “Sudut Iqra” in every state in Malaysia.
Children of the homes in Perlis and Kedah also benefitted from confidence building cum motivation workshops to imbue in them the benefits of reading. The program has begun bearing fruit with the children showing improved essential living skills through teamwork exercises in the preparation of case studies and presentations using the treasury of reading materials readily available in their libraries. Both homes received an additional contribution of books worth over RM2,000 respectively in 2008.
Another ongoing project was the team-building programme held at Jungle Lodge Alang Sedayu in Gombak to encourage mental and social development and interaction among underprivileged children. A series of team-building exercises was carried out to help boost their self-confidence, develop a sense of camaraderie and foster racial unity among the children.
The Group also partakes in community outreach programmes especially in conjunction with festive celebrations such as Aidilfitri, whereby underprivileged children are treated to berbuka puasa treats and goodies. For the aged, there are the annual visits to home for the aged and infirm. On separate occasions, many shelters receive contributions from the Group and its subsidiaries in the form of monetary donations, food and beverage and necessities.
In Thailand, F&N Dairies (FNDT) continued its CSR endeavours through donations and sponsorship of education and sports, among which was a donation of Bear Brand UHT and Milo UHT milk products to underprivileged children from “Bahn Kru Noi”. FNDT was also one of the sponsors of the Advertising Award organized by the Consumers Protection Organisation under the Prime Minister’s Ministry. This award was extended to organizations that practice responsible communication to consumers.
The Group remains a prominent sponsor of some of Malaysia’s most popular sporting events. Football continued to be a mainstay in 100PLUS’ sporting partnerships with the brand contributing nearly RM1 million to the Minister of Education Football League (MEFL) – a joint project between the Ministry of Youth and Sports and the Football Association of Malaysia (FAM) that aims to raise the standard of football in Malaysia. Other initiatives included the 100PLUS Super Cup, which continued to develop and nurture junior sports talent.
Other high-profile, branded events were the prestigious 100PLUS Malaysian Junior Open, the nation’s premier junior golf tournament, which saw Malaysia’s junior golfers sweeping eight out of the nine titles up for grabs. This year marked the ninth consecutive year 100PLUS has sponsored a major junior golf tournament.
To further its efforts to recognise and reward sports development, 100PLUS jointly organised the Sportswriters Association of Malaysia (SAM) Excellence Awards 2009 to recognise the contributions of local athletes towards the country. The 2009 100PLUS SAM Award was presented to World No. 1 badminton player Datuk Lee Chong Wei who was the reigning Sportsman of the Year, Olympian of the Year and winner of the Malaysian Open title and the Super Series Masters Final.
F&N Out-Do Yourself Award
The F&N Group on 24 July 2008 launched the Out-Do Yourself Award (OYA) in conjunction with its 125th anniversary to recognise individuals who raise above the call of duty to perform standout deeds ranging from bravery, chivalry, promoting nation building to outstanding sports, academic or business performance.
F&N's Out-Do Yourself Award seeks to recognise and celebrate deserving Malaysians and foreign residents in Malaysia with an extraordinary outlook on life and inculcate a culture of recognition for truly outstanding performance.
This is a prestigious award bestowed fairly and objectively to deserving persons every quarterly by a panel of judges comprising senior journalists. In all a maximum of twelve persons will be recognised annually. The award consists of a cash award of RM3,000, certificate of recognition, engraved plaque and F&N products. The panel will meet at regular intervals to deliberate and determine the winners of the award.