Some 127 years ago, the F&N brand first made its appearance in the form of an aerated water product. Today, the beverage brands under the umbrella of the F&N Group have become the preferred thirst quenchers for countless generations of Malaysians. Our multiple brands are leaders in most of their respective segments and offer consumers the country’s most comprehensive range of soft drinks, catering to every occasion. Our stable of brands have come to epitomise the virtues of quality, fair pricing, universal availability, and, above all, the celebration of life.
A BRIEF OVERVIEW OF
F&N BEVERAGES MARKETING SDN BHD (FNBM)
F&N Beverages Marketing Sdn Bhd is Malaysia’s largest soft drinks manufacturer and distributor. The company operates four manufacturing plants nationwide, including its state-of-the-art facility at its headquarters in Shah Alam, Selangor. FNBM distributes F&N products comprising 100PLUS, F&N Fun Flavours, F&N Originals, SEASONS and Fruit Tree. It also bottles and supplies Coca - Cola products in Malaysia.
Currently, the company together with its manufacturing arm, F&N Beverages Manufacturing Sdn Bhd, has a total workforce of about 1,400 employees in 23 offices throughout the country
The company commenced operations in 1936 when F&N Ltd secured the franchise of Coca-Cola in Singapore and Malaysia. F&N Coca-Cola (M) Sdn Bhd (F&NCC) was born as a result of this and subsequently in January 2010, following the announcement that the licensee agreements would end in September 2011, the company was renamed F&NBM. Today, it is Malaysia’s largest soft drinks manufacturer and distributor.
In Malaysia, FNBM’s soft drinks portfolio is dominated by 100PLUS, F&N Fun Flavours, SEASONS and Fruit Tree. 100PLUS is a notable local success story, commanding over 90 percent share of the isotonic drinks market, while also the No. 1 ready-to-drink (RTD) brand in Malaysia. Its F&N branded soft drinks is the leading player in the fruit flavoured carbonated soft drinks segment in Malaysia. Meanwhile, under the division’s non-carbonated portfolio, SEASONS is currently the number two player in the Asian drinks category while Fruit Tree continues to experience growth within the juice segment.
The division registered a 10.5 per cent increase in revenue to RM1.3 billion for the financial year ending September 2009, reflecting the division’s resilience in the face of the economic slowdown. Overall volume grew more than nine per cent while operating profits climbed 11 per cent to RM137 million, driven by the higher sales volume and product mix, better cost management and gains from the lower raw materials cost.
The division continues to perform well during the festive periods with its products being a mainstay for all observances and occasions. It continues to pursue world-class excellence in distribution to make its products more readily available, with greater emphasis on market execution and increased efforts in training, including in expanding, empowering and building capability of the sales force across the board.
Over the years, FNBM has implemented several strategic measures that emphasizes its strong brand presence as well as invest heavily in advertising and promotions, product availability and operational efficiency. We also understand that consumers are always on the lookout for high quality products and excellent services. In line with F&N’s food and beverage corporate identity, FNBM promises to offer healthy enjoyment in exciting ways. As such, the company is well poised to surge ahead in its drive to respond to market trends, meet changing consumer needs and exceed consumer expectations by providing quality products based on the best manufacturing practices to repay consumers’ support and confidence in the brand throughout the years.
With dedication, commitment and good teamwork, the company is confident it will continue to grow and its brands will continue to prosper. FNBM invites consumers to join them for the ride.
