15 July 2016 - Drinking milk is rewarding as thousands of Malaysians discovered, thanks to F&N Magnolia’s giveaway of one litre packs of UHT milk in conjunction with the recent World Milk Day commemoration.
The five-day "Goodness Made For Life's Greatness” campaign in Petaling Jaya, Penang and Johor Baru from June 1 was aimed at promoting milk as an essential source of nutrition to fuel growth and a healthy life style each and every day.
F&N Magnolia milk campaign was a resounding success as Malaysians came to celebrate and recognise the wholesome goodness of milk. “F&N Magnolia has been proud to be a part of the daily lives of millions of consumers with milk products that offer taste and enjoyment while contributing to physical development of generations of Malaysians.
"F&N Magnolia milk contains 16 essential nutrients that are vital for growth, hydration and maintenance of good health, making it one of the most nutrient-rich beverages you can enjoy to help empower you to be your best.
"We hope to encourage Malaysians across all ages to consume the recommended 2 servings of nutrient-rich milk each day simply by having it with breakfast & before sleep," said Mrs Van Toh Peng, Senior Marketing Manager, F&N Beverages Marketing Sdn. Bhd.
The F&N Magnolia UHT milk giveaway in exchange for any empty milk pack received overwhelming response from the public across its roadshows at Sunway Pyramid (Klang Valley), Queensbay Mall (Penang) and Sutera Mall (Johor Baru).
The new Magnolia UHT Milk is F&N's latest offering that completes the company’s line-up of milk products to provide a wide variety of choices and convenience to meet the diverse needs and tastes of the customers.
Parallel to this, a milk tasting booth was set up for shoppers to experience the delectable taste of the new F&N Magnolia UHT available as Full Cream, Low Fat and Chocolate Milk.
"F&N Magnolia milk has always been my favourite drink since I was young. I still remember and fondly miss the product in a pyramid form packaging. It is a great idea especially for young people to be educated on its nutritional benefits,” said 45-year-old Mr Yong Chee Him from Ampang.
A parent to two young children, Mr Yong also spoke about the importance of ensuring that children receive the best nutrition throughout the day.
“Milk has been a large part of that commitment to being healthy. Compared to other drinks, the nutritional value of milk is unparalleled. I feel like it helps give my children extra energy and nutrients to aid their development and growth,” he said.
For Puan Melati Kassim, milk consumption is convenient especially to kickstart the day either one its own or with cereals, fruits and cookies. “Most importantly it meets all the important nutritional requirements,” said the mother of five from Sunway.
As part of the campaign, F&N Magnolia also presented visitors to their booth the opportunity to send postcards, a tradition of the days gone by and diminished with the advent of mobile technology. They had their photos taken at the photo booth which were then produced into personalised postcards for them to pen their thought on postcards and experience “instant” delivery.
It was an attempt to rejuvenate a much loved tradition of writing and sending postcards and to encourage the visitors, especially the younger generation to rediscover the joy of sending postcards - with a F&N Magnolia twist.
“I think postcards are a thoughtful and personal way of reaching loved ones. However, this tradition is fast disappearing. This F&N Magnolia postcard experience is surely something I appreciate and it encourages us to keep the tradition alive,” said 38-year-old Wendy Koh from Klang