16 June 2016 - With the Ramadan season just around the corner, F&N together with celebrity couple, Fizo Omar and Mawar Karim launched its “Aroma Kasih Sayang” campaign at FIZOMAWAR Kitchen today.
“Aroma Kasih Sayang”, simply translated as “The Aroma of Love” was conceptualised with the aim to strengthen bonding moments for family and friends particularly during the holy month of Ramadan. True to its promise of delivering treasured taste moments, loyal consumers of F&N can expect delightful rewards including great savings, 8 new recipe creations and also 5 exciting YouTube minisodes featuring Fizo Omar and Mawar.
Having enhanced the aroma and taste of food and beverages for generations, F&N Sweetened Condensed and Evaporated Creamers has inadvertently bolstered many heart-warming relationships. At the launch event, Fizo Omar said, “I started working with F&N on Cabaran Raja Tarik back in 2014 and Citarasa Teristimewa Thailand Bersama F&N in 2015. For “Aroma Kasih Sayang”, I am joined by Mawar and we are both elated with the opportunity to continue creating more memorable moments for Malaysians.”
Explaining the significance of “Aroma Kasih Sayang”, Ms. Eileen Chan, Senior Marketing Manager of F&N Dairies said, “For this campaign, we wanted to focus on what we can give back to our loyal consumers and foster family togetherness through treasured taste moments during Ramadan. Consumers will be able to enjoy great savings on F&N Sweetened and Evaporated Creamers. In addition, Fizo and Mawar, together with F&N, have created new innovative recipes such as the Ayam Masak Merah Lasagna and Jagung Milkshake to delight loved ones during Ramadan. The YouTube minisodes meanwhile we hope will inspire consumers by providing a peak into how Fizo and Mawar go about their busy daily lives whilst still making time to appreciate delightful meals created with F&N products together. Indeed, having Fizo and Mawar on this campaign is such a joy as F&N’s core value of caring is so well captured on screen.” Eileen added.
Commenting on their experience on the filming of the “Aroma Kasih Sayang” minisodes, Fizo and Mawar shared, “The experience was truly a special one for us as a number of our close friends and family members made cameo appearances.” Mawar added, “Following Citarasa Teristimewa Thailand Bersama F&N, Fizo was so inspired by F&N product’s versatility and quality, we started to use only F&N in FIZOMAWAR Kitchen and at home, I’m just so delighted that we are able to serve only the best to our family and friends and spend sweet times together with them.”
True to the promise of creating cherished memorable moments, guests at the event were treated to a sumptuous lunch with local Thai delicacies and drinks from FIZOMAWAR Kitchen co-created with F&N Sweetened and Evaporated Creamer, a stunning duet-pulled tea performance by F&N’s Teh Tarik King, Norazlin Bin Mat Janus and his good friend, Chef Zack as well as game and photo booths. In addition to that, guests had a chance to win exclusive “Fareeda” headscarfs with just purchasing two cans of F&N Sweetened Condensed or Evaporated Creamer. Eileen concluded on the highlights of the event, “In keeping to the spirit of giving during Ramadan; F&N also made available a special packaged offer for a jelly cake and two cans of F&N Sweetened or Evaporated Creamer for only RM 10.00. All proceeds from this sale will go to “Rumah Pengasih Warga Prihatin Kajang”.
The 5 minisodes featuring Fizo Omar and Mawar will be shared on F&N Dairies YouTube channel during the month of Ramadan. For more information on F&N’s Sweetened Condensed and Evaporated Milk, the “Aroma Kasih Sayang” campaign and recipes, please visit www.fndairies.com.