Seberang Prai, Penang – Fraser & Neave Holdings Bhd (F&NHB) and Seberang Prai Municipal Council (MPSP) are rallying school-goers across the district to step up their recycling game and reduce waste via a new six-month recycling campaign.
Supported by the District Education Office and Tetra Pak Malaysia, the Kempen Kitar Semula F&N & MPSP 2017 aims to instil a recycling culture among students while promoting environmental preservation.
Held from March 1 till August 31, 2017, the campaign hopes to draw the participation of at least 50 schools comprising primary and secondary schools under the MPSP administration.
Speaking at the launch ceremony, Ms Cariessa Goh, Corporate Affairs Manager of F&N said the Company was pleased to work alongside MPSP to extend its recycling initiative in the district.
“We began our recycling initiative 11 years ago in Shah Alam and in 2012, extended the campaign to the Penang Island. While the campaigns have proven successful in promoting the recycling culture among school-goers, there’s still much to be done to foster an environmentally-conscious society.
In 2015, the recycling rate in the country was reported at only 15 per cent. This is significantly lower compared to our neighbours namely Singapore at 59 per cent and Australia at 30 per cent. Sweden has been particularly exemplary in its recycling effort, with less than 1 per cent of household waste sent to landfills. By educating the younger generation, we hope to bring about greater awareness on the importance of recycling and create a ‘zero-waste’ mentality,” she said.
Goh also encouraged schools to think out of the box when implementing activities to promote recycling. For instance, using ingenious and creative ways to recycle. Showcasing creative usage of waste materials, F&NHB installed a lighted lampshade backdrop made up entirely of used polyethylene terephthalate (PET) bottles at the ceremony.
The Kempen Kitar Semula F&N & MPSP 2017 offers a share of rewards totalling RM19,200 for schools which achieve the largest haul of recyclable materials such as aluminum, plastic, paper and drink cartons per student.
Primary and secondary schools stand to win the grand prize of RM1,400 for the highest average score of recyclable items collected at the end of the campaign. The second prize is RM1,300 each while for third place RM1,200 each. Fourth and fifth places respectively earn RM1,100 and RM1,000 each for their efforts. Sixth and tenth placements will receive a consolation prize of RM300 each.
Three special awards worth RM700 each are also up for grabs for schools with the most aluminum, plastic and drink carton materials accumulated.
“Although our contribution towards the preservation and care of the environment may seem small, but if everyone shares the same responsibility towards this cause, our efforts will certainly be impactful and effective,” said Goh.
The campaign was officially launched by Yang Berbahagia Dato’ Maimunah Mohd Sharif, MPSP Yang Dipertua. It will conclude with a prize giving ceremony, expected to be held in September.