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100PLUS Boost for Five National Badminton Players

posted 12 Oct 2016, 19:06 by iConnect@ F&N   [ updated 12 Oct 2016, 19:06 ]

21 July 2016 - 100PLUS, Malaysia’s No.1 isotonic beverage, announced today the signing of five national badminton players as 100PLUS Brand Ambassadors. The five are men’s doubles pair of Goh V Shem and Tan Wee Kiong, mixed doubles duo of Chan Peng Soon and Goh Liu Ying and women’s junior singles player, Goh Jin Wei.

Peng Soon and Liu Ying are currently ranked No. 10 in the BWF world rankings while V Shem and Wee Kiong are ranked 12th based on the July 14 rankings list issued by the Badminton World Federation (BWF). Jin Wei is a world junior champion and a rising star in the game. She is currently ranked No. 50 in the world but that is expected to improve in time.

The five shuttlers will join world No.1 Datuk Lee Chong Wei as brand ambassadors of 100PLUS here in Malaysia. “We are thrilled to be able to support V Shem, Wee Kiong, Peng Soon, Liu Ying and Jin Wei. They will join Datuk Lee as ambassadors of the 100PLUS brand,” said 100PLUS Marketing Manager, Ms Leong Wai Yin today.

Speaking at the announcement function today, Wai Yin commented: “These five players, just like Datuk Lee, all live up to the “Thirst For Success” ideals of 100PLUS. They have the intense desire and drive to be the best in the world. We hope this sponsorship will further encourage and inspire them to achieve success on the world stage.”

“We wish them all the very best at their next assignment in Rio de Janeiro in Brazil next month. As for Jin Wei, who will not be competing in Rio, we are confident she will continue to progress and develop into a world-class player,” Wai Yin said.

Over the years, 100PLUS has sponsored numerous sports events and activities throughout the country.

Recently, 100PLUS announced its support for the Kuala Lumpur SEA Games and Asean Para Games 2017. For the record, 100PLUS was the Official Isotonic beverage at the 2013 Myanmar SEA Games and 2015 Singapore SEA Games.

100PLUS presently sponsors associations and agencies like the National Sports Council, Football Association of Malaysia and the Badminton Association of Malaysia.

Among the events sponsored by 100PLUS are the Malaysian Football League, Malaysia Cup, Malaysian Open badminton, National Badminton Circuit, Malaysia Grand Prix Gold, Purple League, KL Marathon, Putrajaya Ironman, Maybank Championship Malaysia, Eurasia Cup golf and 100PLUS SAM Awards.

100PLUS also actively supports development events and programmes like the National Football Development Programme, the Ministry of Education Football League, National Junior Badminton Circuit, Junior Purple League, SUKMA Sarawak and the 100PLUS Malaysian Junior Open Golf.

100PLUS is one of the leading brands under the F&N flagship in Malaysia. It is produced and distributed by F&N Beverages Marketing Sdn Bhd, the largest soft drinks distributor and manufacturer in Malaysia.

100PLUS is the first isotonic beverage to be launched in Malaysia. It is a thirst-quenching, caffeine-free isotonic drink specially formulated to help restore what the body has lost during physical exertion and rehydrate the body to its optimal hydration balance. Its unique formula combines fluids, carbohydrates and electrolytes for quick and efficient absorption of fluids into the body.

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