Newsroom‎ > ‎Newsroom 2017‎ > ‎

News Archive


F&N and McDonald's Malaysia Ink Partnership to Serve 100PLUS

posted 3 Jul 2017, 23:34 by iConnect@ F&N   [ updated 3 Jul 2017, 23:35 ]


Kota Damansara - July 4,2017 - F&N Beverages Marketing Sdn Bhd and McDonald’s Malaysia today officially launched their partnership which will see Malaysia’s No. 1 ready-to-drink beverage, 100PLUS served in all 261 McDonald’s restaurants throughout Malaysia.

This strategic partnership, two years in the making, follows a four-month trial at 10 McDonald’s outlets in major town centres in Peninsular Malaysia. 100PLUS will also be the first ever F&N product to be served at a quick-service restaurant network in Malaysia.

Fraser & Neave Ltd senior vice president of group marketing non-alcoholic beverages, Khalid Alvi hailed the launch of the partnership which will give millions of McDonald’s customers a choice of one of Malaysia’s most iconic and pervasive brands.

“Since its launch some 35 years ago in conjunction with F&N’s Centenary Celebrations, 100PLUS has evolved from initially being a sports beverage with proven isotonic qualities to rehydrate and refresh to become the most popular choice of ready-to-drink beverage among Malaysians.

“The recent accreditation of 100PLUS original as a Healthier Choice beverage in conjunction with the Ministry of Health’s Healthier Choice campaign enables us to deepen and widen our reach with all segments of the Malaysian population.

“This is indeed another landmark for 100PLUS and we look forward to a long and mutually successful partnership with McDonald’s Malaysia, in providing its customers more choices within its existing portfolio of beverages,” added Alvi at the launch ceremony at McDonald’s Kota Damansara here.

McDonald’s Malaysia managing director and operating partner, Azmir Jaafar welcomed the marketing partnership with F&N as a win-win proposition and in offering 100PLUS as a choice within its extensive portfolio of beverage offerings to over 160 million Malaysian customers who patronise its restaurants annually.

“At McDonald’s, we focus on listening intensely to our customers and we constantly look at evolving our menu to meet their needs, as reflected in the introduction of 100PLUS,” he said.

“100PLUS’ evolution as an isotonic drink and ready-to-drink beverage needs no further affirmation and our decision to partner F&N is a strategic one to expand our range of beverage offerings in meeting the tastes and preferences of our consumers,” Azmir added.

Fraser & Neave Holdings Berhad chief executive officer, Lim Yew Hoe who was also present at the launch expressed excitement and optimism for the “win-win” partnership.

Alvi said F&N and McDonald’s Malaysia’s status as official isotonic drink and official restaurant respectively for the 2017 Kuala Lumpur SEA Games will leverage the partnership to introduce a ‘special’ offering at the Games.

‘Be Together, Be Refreshed’ Campaign

posted 20 Jun 2017, 19:39 by iConnect@ F&N   [ updated 5 Jul 2017, 02:30 ]


Kuala Lumpur, KL – June 14, 2017 - F&N SEASONS, Malaysia No.1 RTD Tea beverage recently embarked on a new campaign, ‘Be Together, Be Refreshed’. Through this campaign, F&N SEASONS firmly believes that ‘Every SEASONS is better with friends’. So, when it comes to having great time with friends and great tasting flavors with natural anti-oxidants of tea you can always count on F&N SEASONS. F&N SEASONS will always be there to enlighten and spice your moments at every stage of life.

Adelene Tay, F&N SEASONS Senior Brand Manager said “Today most consumers look for authenticity and relevancy. Being able to speak and listen to your consumers would be essential to ensure a long-lasting relationship between a brand and its target audience hence the audacious move to land Fattah Amin as F&N SEASONS brand ambassador.” Fattah Amin is no stranger to the Malaysia entertainment scene and is regarded as one of the hottest celebrity in this era. Being in numerous successful notable dramas and movies, winning numerous prestigious awards, a singer, entrepreneur and many more is no easy tasks to emulate. Fattah Amin serves as a role model to many aspiring people out there, that through perseverance and setting an attainable goal we can achieve this dream together.

F&N SEASONS's first event collaboration with Fattah Amin was on June 14,2017. Through F&N SEASONS digital contest initiative, fans will have the opportunity to a meet-and-greet and 'berbuka puasa' session with Fattah Amin.

Prior to Fattah Amin’s arrival at 6pm, fans eagerly waited for his arrival. Despite the hour jam, this did not hinder Fattah Amin’s arrival at Nu Sentral Concourse Centre court to engage with his fans. To kick-start the event, Fattah Amin demonstrated F&N SEASONS latest beverage concoction which was easily made with F&N SEASONS beverages and a few easily available ingredients. Both F&N SEASONS beverages concoction, #TumYumxTehLemonAis and #LaicixTehPicAis were made on the spot and they were poured into mason jars sealed and signed by Fattah Amin. ​A quiz session was conducted to choose 5 lucky fans, where they could win the precious sealed F&N SEASONS beverages concoction alongside with F&N SEASONS goody bags. After the F&N SEASONS beverages concoction demonstration, selected fans chosen by Fattah Amin also participated in the ‘F&N SEASONS cans stacking challenge’. This challenge required participants to stack the cans as high as possible. All participants could keep and take home all the stacked F&N SEASONS cans and they were also given a goody bag each courtesy of F&N SEASONS. Fans were then treated to a Q&A session to know Fattah Amin on a more personal level and the meet-and-greet session ended with a ‘wefie’ of Fattah Amin with his fans at Nu Sentral Concourse Centre Court.

Winning fans of the F&N SEASONS digital contest joined Fatah Amin at our ‘berbuka puasa’ session at Melur & Thyme. Jauhar Munir, First Vice President, Brand Marketing (Segment) from F&N Beverages Marketing Sdn Bhd, Pranav Jha, Director Client Leadership from M/Six and Liza Ilias from Wake The Baby Record were also present at the ‘berbuka puasa’ session.

Through our partnership with Fattah Amin, F&N SEASONS hopes that our range of RTD Tea Beverages will be the preferred choice of beverage during the holy month of Ramadhan and will stay relevant in the mind of our target audiences. F&N SEASONS hopes to provide our consumers with a refreshing experience through our RTD Tea that is infused with great taste and natural anti-oxidant. For fans who missed out on the opportunity to meet Fattah Amin, you can look forward to another chance to catch him on July 9, 2017. Stay tuned to F&N SEASONS Malaysia Facebook page or fnnseasonsmalaysia Instagram page for more information. ​

New Raya Outfits and Sumptuous Treat for 82 Underprivileged Children

posted 20 Jun 2017, 00:09 by iConnect@ F&N   [ updated 20 Jun 2017, 00:10 ]


Shah Alam – The aroma of scrumptious cuisine, Hari Raya songs, decked in traditional Malay attire and duit raya is more than enough to get anyone let alone a kid excited about the upcoming Hari Raya celebrations.

Eighty-two underprivileged children from Rumah Nur Ekhwan Ku in Klang can look forward to a joyous Aidilfitri celebration with the new Baju Melayu and Baju Kurung outfits they received courtesy of Fraser & Neave Holdings Bhd (F&NHB).

The gift of new clothes was part of F&NHB’s 14th annual Majlis Berbuka Puasa initiative, organised annually since 2004. Held at the Concorde Hotel, Shah Alam, the celebration aims to spread festive joy and ensure the less fortunate are embraced during the Ramadan celebrations.

The children, aged six to 17 years, arrived at Concorde Hotel Shah Alam bearing grins on their faces as they excitedly anticipated celebrating the grand feast with friends from F&NHB.

F&NHB Corporate Affairs Manager, Ms Cariessa Goh said that the Company was delighted to celebrate and share the joy of the holy month of Ramadan with children from Rumah Nur Ekhwan Ku.

“During Ramadan, our Muslim friends show us what it means to sacrifice, lead moderate lives, and most importantly, share with those in need. These are values important to us as well. As a brand that is revered and loved by generations of Malaysians, F&NHB strives to work towards the betterment of the community in all aspects of our business. With this buka puasa celebration, we hope to make this Ramadan season a meaningful one for the children of Rumah Nur Ekhwan Ku,” she added.

To celebrate a day of fasting, the children enjoyed a scrumptious spread comprising delicious Malay and Western cuisine, desserts and F&N’s wide variety of refreshing beverages including juices, flavoured milk and soft drinks.

After tucking into the delicious food, the children excitedly queued up on stage to receive gifts of new Hari Raya clothes complete with songkok and selendang as well as duit raya from F&NHB Chairman, Tengku Syed Badarudin Jamalullail accompanied by Chief Executive Officer, Mr Lim Yew Hoe. Hurrying back to their seats, the children discovered the gifts galore in each bag.

Sweet tooth, Nur Suwaibah Salimah enjoyed the wide selection of desserts served during the celebration. “Desserts, particularly the ice-cream was my favourite. I made sure I tried all the flavours served,” she said.

Eleven-year-old Jaliyah Tulkarimah was delighted to receive a set of new baju kurung for Raya. “I am certainly looking forward to celebrate Hari Raya and wear my new clothes. Most importantly, during the holidays I get to go home to mum and join her on our annual ‘balik kampung’ trip to visit relatives in Pahang,” she added.

“At the home, we each help out to prepare and cook the Raya dishes and also visit homes in the area. I look forward to that and of course, receiving some duit raya,” said Muhd Ansarullah who has been with Rumah Nur Ekhwan Ku for five years.

En Sahidin Bin Rasidi, Assistant Manager of the orphanage home was grateful to F&NHB for hosting the event and for giving the children much to look forward to in anticipation of the upcoming Hari Raya celebration.

Rumah Nur Ekhwan Ku currently cares for 82 children, aged between six to 17 years old, comprising orphans and those from disadvantaged families.

F&N Expands Recycling Initiative to Sarawak

posted 23 May 2017, 20:20 by iConnect@ F&N   [ updated 23 May 2017, 20:20 ]


Kuching, Sarawak – Fraser & Neave Holdings Bhd (F&NHB) has teamed up with the Kuching North City Hall (DBKU) for its first recycling campaign in Sarawak which will see schools across the northern district of Kuching vie for a share of RM19,200 through the four-month long recycling campaign.

Buoyed by the success of its recycling campaigns in Shah Alam and Penang, F&NHB hopes to expand its green initiative in the state by educating school-goers on the 5R philosophy of Reduce, Reuse, Recycle, Rethink and Reinvent.

Speaking at the launch of the Kempen Kitar Semula F&N & DBKU, Cariessa Goh, Corporate Affairs Manager of F&NHB said that the Company was grateful for the opportunity to work alongside DBKU to imbue the healthy habit among schoolchildren.

“We are confident that the campaign will get the support of schools as the reception of this similar campaign in Shah Alam and Penang have received encouraging response to date. We have seen a combined collection of close to 1.5 million kg of recyclables since our initiative began in 2007,” she said.

Supported by the District Education Department and Tetra Pak Malaysia, the campaign will run from June 1 to September 30 2017.

Opened to primary and secondary schools under the DBKU administration, the campaign challenges schools to collect the largest haul of recyclable materials per student, i.e. aluminum, plastic, paper and Tetra Pak drink cartons, to win rewards.

Primary and secondary schools stand to win the grand prize of RM1,400 for the highest average score of recyclable items collected per student at the end of the campaign. The second prize is RM1,300 each while third placed winners receive RM1,200 each. Fourth and fifth places winners earn RM1,100 and RM1,000 respectively each for their efforts. Sixth to tenth placements will receive a consolation prize of RM300 each.

Three special awards are also up for grabs for the most aluminium, plastic and Tetra Pak materials accumulated. Winners from primary and secondary schools stand to win RM700 for each special award category.

“There is no better time to inculcate good habits than when one is young. Hence, we hope the campaign will impress upon the younger generation the importance of recycling and develop in them responsible attitudes towards the environment,” said Goh.

The campaign was officially launched by Council Member of DBKU, Ir. Tuan Haji Irwan Zulkarnain Bin Haji Muhammad Hasbie, DBKU Director, En Jumaini Haili and Cariessa Goh. It will conclude with a prize giving ceremony, expected to be held in October.

F&N Introduces the Gold Standard and Teh Tarik Master, "Hang Tarik" to Share the Perfected Art of Teh Tarik Making

posted 23 May 2017, 20:16 by iConnect@ F&N   [ updated 23 May 2017, 20:18 ]


Subang Jaya - F&N continued its heritage in helping Malaysians enjoy treasured taste moments by introducing the “Gold Standard” and Teh Tarik Master, “Hang Tarik” at Mydin USJ today.

F&N has preserved the heritage of the original Teh Tarik whilst strengthening the real great taste across generations and ethnic groups. With its recent Hang Tarik F&N campaign, F&N is once again bringing delight to Malaysians by sharing the best way of making a perfect Teh Tarik Ori for family, friends and customers.

Senior Marketing Manager of F&N Beverages Marketing, Ms. Eileen Chan commented at the event, “F&N Sweetened Condensed Milk and F&N Evaporated Milk is the perfect taste enhancer that helps Malaysians to achieve the gold standard of Teh Tarik Ori.”

Shoppers at Mydin for the very first time had the chance to learn to make the perfect Teh Tarik Ori through a series of simulated game obstacles to be completed within a set time frame. “Organising experiential events such as the one today is a good platform for us to share, engage and reward our loyal customers in a fun way. It has been said that years of training and experience is needed to learn the art of making Teh Tarik, but now everyone can learn to make a perfect cuppa which has a “just nice” sweetness that is creamy, smooth and frothy; all you have to do is “kahwin” F&N Sweetened Condensed Milk and F&N Evaporated Milk,” Ms. Eileen added.

At the launch, F&N unveiled its new F&N Raya Dengan Hang Tarik video which featured Hang Tarik F&N coming to the rescue of a frazzled family preparing to welcome their guests during the festive season by sharing the secret to making a good cup of Teh Tarik Ori. The other key highlight of the event was when Hang Tarik F&N and the F&N Teh Tarik Experts came together to bedazzle the crowd. With Teh Tarik moves that incorporated the unique and diversified cultures across Malaysia, the experts demonstrated how Teh Tarik Ori best enjoyed within the context of authenticity and heritage of our rich Malaysian culture.

F&N’s superior dairy products are a familiar and essential part of Malaysian lifestyles and tastes. Being the preferred dairy mix to a perfect brewed cup of Teh Tarik Ori, F&N Sweetened Condensed Milk and F&N Evaporated Milk is everyone’s trusted favourite for all occasions. For more information on F&N Sweetened Condensed Milk and F&N Evaporated Milk, please visit www.fn.com.my.

100PLUS Boost for Chong Wei Ahead of Sudirman Cup

posted 15 May 2017, 01:37 by iConnect@ F&N   [ updated 15 May 2017, 01:38 ]


100PLUS, Malaysia’s No.1 isotonic beverage, has signed on the world’s No.1 singles player, Datuk Lee Chong Wei as its Brand Ambassador for another two years. The new agreement is timely as it will be a huge boost for Chong Wei ahead of the Sudirman Cup later this month.

“Our relationship with Chong Wei started eight years ago when he first signed with us. When the new term of this contract expires, we would have been working together for a decade. Over the years, he has been an exemplary brand ambassador and we are delighted to continue our partnership with him for another two years,” said Ms Leong Wai Yin, 100PLUS Marketing Manager, here today.

“Chong Wei has been an inspiration to all Malaysians, his fighting spirit and his passion for the game is remarkable. We hope that many more Malaysian athletes, especially the younger ones, will be driven to emulate Chong Wei’s success on the world stage.”

“As Chong Wei embarks on another challenging year, we would like to wish him the very best in the forthcoming Sudirman Cup (Australia) and also the World Championships in Glasgow this August,” added Wai Yin.

Chong Wei will be leaving for the Sudirman Cup on Wednesday along with other 100PLUS Ambassadors, Goh V Shem, Tan Wee Kiong, Chan Peng Soon and Goh Jin Wei. Goh Liu Ying, who is also a 100PLUS Ambassador, will not be playing as she is injured. 
 

Meanwhile, 100PLUS recently launched the non-carbonated isotonic drink, 100PLUS ACTIVE earlier this week in conjunction with the Kuala Lumpur 2017 SEA Games and Para Games in August and September respectively.

100PLUS ACTIVE will be the ideal drink for the athletes in the Kuala Lumpur Games. Athletes aiming to achieve peak performances and in their quest for medals will be able to consume this non-carbonated beverage during events.

100PLUS ACTIVE builds on the brand’s sports heritage and functional credentials to target sporty, fitness-seeking consumers looking for a no-fizz thirst-quencher that can rehydrate, replenish, and re-energise them during and after their fitness regimen.

100PLUS ACTIVE has a special non-carbonated formulation to quickly rehydrate and replenish the fluids and electrolytes lost during exercise and sport, and re-energises with added Vitamin B3, B6, B12. Vitamin B3 is scientifically proven to help release energy from protein, fats and carbohydrates. In another important development, the Ministry of Education recently accorded 100PLUS and 100PLUS ACTIVE with the Healthier Choice drink.

100PLUS ACTIVE also comes in an all-new bottle with sporty grooves to provide a better grip for slick, sweaty hands. A new 100 PLUS ACTIVE logo has been designed, capturing the speed and energy of the human body in motion.

100PLUS, a Silver sponsor for Kuala Lumpur 2017 SEA Games and Para Games, is synonymous with supporting sports in the country. The Football Association of Malaysia and the Badminton Association of Malaysia are among the sports associations that 100PLUS sponsors. 100PLUS is also the Official Isotonic drink of the Malaysian League.

100PLUS is committed to youth development programmes and currently supports the National Football Development Programme (NFDP), Liga KPM (under MSSM), Purple League Junior Championship and the 100PLUS Malaysian Junior Open golf tournament. 100PLUS is the recommended drink of the National Sports Council.

Breathing New Life Into Packaging

posted 9 May 2017, 01:01 by iConnect@ F&N   [ updated 9 May 2017, 01:01 ]


Penang – Fraser & Neave Holdings Bhd (F&NHB) has teamed up with TetraPak Malaysia and local municipal councils to enhance recycling by organising workshops to promote creative recycling methods.

Collaborating with the Seberang Prai Municipal Council (MPSP), F&NHB and TetraPak Malaysia organised a half-day upcycling workshop for 144 teachers. Armed with just used box cartons, the teachers were shown step by step guides to create unique card holders or coin pouches and baskets.

A similar programme was also organised with the Penang Island City Council (MBPP) for residents and members from the Penang Deaf Association, Cheshire Home, Old Folks Association and several other NGO associations. Held at the Kompleks Tun Razak, the programme saw 40 participants create baskets out of used box cartons.

The workshops were a follow-up to F&NHB’s school recycling campaigns, held this year from March 1 to August 31, 2017. The campaigns in Penang Island and Seberang Prai have received an encouraging response with the participation of 105 and 63 schools respectively.

Ms Cariessa Goh, Corporate Affairs Manager of F&NHB was delighted to expand the Company’s recycling initiative through its collaboration with TetraPak Malaysia and state municipal councils. 

“Through our recycling campaigns, we encourage children to think up ingenious ways to reuse unwanted items and give them a second life through upcycling. Similarly, we want to instill the recycling and zero waste culture among adults as well through the upcycling programmes. 

Taking care of the environment is the responsibility of all. As such, we are pleased to get an encouraging response from various communities and associations to participate in our first upcycling initiative. We look forward to organising similar activities in the future,” she added. 

In line with the green effort, MPSP is encouraging the public to recycle by setting up collection centers at its Car Free Morning event, held every first Sunday of the month from 7.30am to 11.30am at Jalan Todak 2, Seberang Jaya. The public can also stop by MPSP’s Carnival Upcycle to sell their recyclables at Juru Autocity. The event is held every first Saturday of the month from 7.30pm to 10.30pm.



F&N To Ramp Up Exports, Leveraging On Weaker Ringgit and Accelerate Transformation Program

posted 3 May 2017, 18:39 by iConnect@ F&N   [ updated 19 May 2017, 00:15 ]


  •  Strong double digit growth in exports year to date 
  •  Food and Beverages Thailand registers double digit gains in revenue and operating profit 
  •  Interim single tier dividend of 27 sen per share amounting to RM99.0 million

HALF YEAR 2016/2017 PERFORMANCE

Financial Highlights Half Year 2016/2017 Half Year 2015/2016 Change %
Revenue (RM billion) 2.084 2.082* 0.1
Operating profit (RM million) 254.5 274.1 -7.2**
Profit before tax (RM million) 260.8 279.5 -6.7**
Profit after tax (RM million) 234.3 242.2 -3.3
Basic earnings per share (sen) 64.0 66.1 -3.2

* Restated to conform with current year’s presentation
** Excluding the following one-offs, operating profit declined by 0.2% and profit before tax grew marginally by 0.2%.
- the reversal of provision for litigation claims in the first half ended 31 March 2017;
- the realisation of the foreign exchange gain on the early redemption of the zero-coupon bond by F&N Dairies (Thailand) Limited and recovery of withholding tax on royalties paid, in the corresponding period last year.


Fraser & Neave Holdings Bhd (F&NHB or the Group) registered RM2.084 billion in revenue for the first half ended 31 March 2017, marginally above the RM2.082 billion registered in the corresponding period last year. However, profit before tax and profit after tax for the Group declined by 6.7 per cent and 3.3 per cent to RM260.8 million and RM234.3 million respectively.

Food and Beverages Malaysia saw a decline in its top line, down 6.4 per cent to RM1.191 billion from RM1.272 billion in the corresponding period last year. This is mainly due to a lower second quarter performance from subdued Chinese New Year festive sales, amidst an increasingly competitive landscape and weak consumer sentiment.

Operating profit for Food and Beverages Malaysia fell 26.0 per cent to RM108 million for the first half ended 31 March 2017 on the back of lower domestic sales, higher input costs, particularly sugar; and restructuring costs.

Meanwhile, Food and Beverages Thailand revenue grew a strong 10.1 per cent to RM892.2 million, boosted by higher demand for its core products and aided by favourable Ringgit Malaysia/Thai Baht translation. Distribution coverage also grew supported by effective branding and consumer trade campaigns.

Operating profit from Food & Beverages Thailand rose significantly by 34.4 per cent to RM144.8 million from RM107.8 million in the corresponding period last year on the back of higher revenue and aided by favourable input costs.

For the second quarter ended 31 March 2017, Group revenue eased 2 per cent from RM1.013 billion to RM992.7 million compared to same period last year. The Group’s profit before tax and profit after tax posted healthy gains of 8.5 per cent to RM116.8 million and 18.2 per cent to RM107.1 million respectively.

Primed to be the Group’s third pillar, exports of F&NHB’s dairy products have enjoyed solid growth fuelled by the customisation of its product offerings and expansion of its branded products vs OEM.

“The intensified focus and investment in exports have borne fruits as sales, particularly of our dairies products, are up by more than 30 per cent year to date. While keeping a keen eye on the potential to export across the globe, we aim to leverage on our halal status to tap more fully into Muslim nations.” said F&NHB Chief Executive Officer, Lim Yew Hoe.

Over the last 6 months, the Group has extended its footprint to 54 countries. Coupled with exports from Thailand, exports now account for more than 10 per cent of Group’s total revenue.

“On current form, exports from Malaysia should surpass our target of RM500 million sales ahead of the 2020 deadline”, he added.

Moving forward, the Group will continue to ramp up exports while accelerating its transformation program ahead of the conclusion of its current financial year.

“Our first half performance in Malaysia reflects the current state of the economy with continued weak consumer sentiment, rising Consumer Price Index and intense competition. It also reflects the additional costs incurred in the implementation of the transformation program and the harmonisation of our distribution system”, said Lim during a review of the Group’s first half performance for the period ended 31 March 2017.

According to Lim, the Group is intensifying its focus on enhancing its efficiencies and reducing cost to serve. It is also boosting innovations to meet the increasing needs of modern consumers towards healthier beverage choices.

“The latest introduction of our 100PLUS Active non-carbonated range with the ‘Healthier Choice’ endorsement received from the Ministry of Health is among a range of innovations in the non-carbonated beverages category which we will continue to implement going forth,” he added.

Commenting on outlook for the rest of the year, F&NHB Chairman, Tengku Syed Badarudin Jamalullail said the economic environment in Malaysia and Thailand was expected to remain soft.

“The business conditions will continue to be challenging with prolonged weak consumer sentiment and intensifying price discounting. Meanwhile, input costs in subsequent quarters are expected to increase following the uptrends in packaging, milk powder and sugar prices.”

“Despite the challenges, we will continue to remain vigilant and responsive to changes in the external environment and take necessary action to maintain our sustainability in revenue and profitability,” he said.

In line with the Group’s performance, the Board declared an interim single tier dividend of 27 sen per share (2016: 27 sen) for the year ending 30 September 2017. The dividend amounting to about RM99.0 million will be paid on 15 June 2017.

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

About Fraser & Neave Holdings Bhd


Fraser & Neave Holdings Bhd (F&NHB) is a Malaysian company listed on Bursa Malaysia’s Main Board with expertise and a prominent standing in the food and beverage business. F&NHB has a rich history spanning 134 years, positioning the company and brand as one that is trusted by generations. The Company boast a portfolio of 24 well-loved brands which are leaders in many segments namely 100PLUS, F&N Fun Flavours, F&N SEASONS, F&N Nutri Soy, F&N Condensed and Evaporated Milk, F&N Magnolia, Farmhouse, Carnation and F&N Fruit Tree Fresh. F&NHB employs over 2,000 employees and is Malaysia's top 100 leading graduate employers. F&NHB operates in Malaysia, Brunei, Thailand and Indochina, and is a subsidiary of Fraser and Neave, Limited, a company listed on the Singapore Stock Exchange.
www.fn.com.my

For further information, please contact:

Karen Tan
Tel: 03‐9235 2339
Fax: 03‐9222 7878
E‐mail: karen.tan@fn.com.my

Art Thamboo or Karen Pasqual
Tel: 03‐2161 7144
Fax: 03‐2161 8209
E‐mail: art_thamboo@epapr.com.my
            karen.pasqual@epapr.com.my

F&N Magnolia 'Be Who You Want To Be’ campaign

posted 3 May 2017, 18:21 by iConnect@ F&N   [ updated 3 May 2017, 18:22 ]


“Be like Brainy! It’s easy to be who you want to be with F&N MAGNOLIA!” F&N Magnolia launched its ‘Be Who You Want To Be’ campaign in conjunction to the new ‘Smurfs: The Lost Village’ movie opening on 6th April 2017. This all-new take on the Smurfs, sets an exciting and thrilling discovery journey of the popular Smurfs character, Brainy and his best friends Hefty and Smurfette in a Forbidden Forest. Whether you like a smart character like Brainy, energetic like Smurfette, or a strong one like Hefty, this is definitely a movie you would not want to miss and children will be absolutely thrilled to set these adorable Smurfs character as their role model with F&N Magnolia milk!

F&N Magnolia contains High Calcium and Protein to help meet your family’s daily nourishment needs especially that of your children’s. Help your child grow up to be who they want to be. Milk is the best, and most convenient source of calcium you can find! It is one of the most essential nutrient that children simply can’t afford to skip. Let’s inspire your child to be Smart like Brainy, Energetic like Smurfette and Strong like Hefty!


One of the key highlights of the two-month campaign starting from mid-March is the introduction of the new Smurfs packaging on Magnolia UHT 6x200ml range (available in both Full Cream and Chocolate variants) and Magnolia Pasteurized 1L packs for both Fresh Milk and Low Fat Hi-Cal Milk to build stronger association with the Smurfs characters. The campaign also introduced a new TVC with adaptation from the Smurfs movie trailer, print ad at major newspapers and 200 FREE movie tickets given out through a consumer contest on the newly set up Facebook fan page : F&N Magnolia Malaysia.


To bring the Smurfalicious effects on the ground, Magnolia dressed up selected hypermarkets with attractive Smurfs displays, rolled out 35 mini roadshows with sampling on weekends across the nation and most importantly, consumers can take home exclusive Magnolia’s Smurfs collectible with purchase of Magnolia products at participating outlets. In addition, Magnolia also participated in the Ikano Power Centre’s School Holiday Event : Smurfs The Lost Village roadshow from 17th to 26th March 2017.


Help your child grow up to be who they want to be with F&N Magnolia! To check out more exciting news, visit F&N Magnolia Malaysia’s Facebook fan page.

Drive Home the Taste of Treasured Moments

posted 3 May 2017, 18:18 by iConnect@ F&N   [ updated 3 May 2017, 18:19 ]


Kuala Lumpur, 22nd March 2017 – F&N ‘Pandu Pulang MPV’ Contest came to a rewarding conclusion with a prize giving celebration held outside F&N Point today.

Well known amongst Malaysian households and F&B creators, F&N Sweetened Condensed and Evaporated Milk continues its commitment to create more precious treasured taste moments, bringing family and friends together through the F&N ‘Pandu Pulang MPV’ Contest.

The aim for this contest is to engage with Malaysians from all walks of life and to reward them for their long standing appreciation and loyalty to F&N. Held from 1st November 2016 till 31st January 2017, the contest has received an overwhelming response.

Grand Prize Winner Pn. Hasnah Binti Hj Awang, who hails from Pahang, drove home a Nissan Grand Livina. “Thank you F&N for the wonderful surprise! Winning the Grand Prize was totally unexpected because I had only submitted 2 entries. What a delightful start to celebrate Ramadhan with my family this year,” said Pn. Hasnah who was brimming with pride while her family looked on.


Before the ceremony today, 12 other lucky participants from 6 regions across Malaysia won a motorcycle each, while 50 weekly prizes of petrol card worth RM100 were given away for 12 weeks consecutively since the beginning of the contest.

“Following through with our brand promise as the trusted companion for all generations, F&N is committed to constantly bring cherished memorable moments to Malaysians. F&N ‘Pandu Pulang MPV’ Contest is yet another creative way for us to continue this promise. Throughout this contest period, we also activated radio cruisers in Klang Valley, nationwide in-store samplings as well as in-store display visibility to engage with consumers,” Senior Marketing Manager of F&N Beverages Marketing, Ms. Eileen Chan commented.

F&N is an essential part of Malaysian lifestyle, and the trusted companion that enhances the taste for all savoury cooking, desserts or beverages. For more information on F&N Sweetened Condensed and Evaporated Milk, please visit www.fn.com.my.

1-10 of 17