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F&N Expands Recycling Campaign to Melaka

posted 18 May 2018, 00:32 by iConnect@ F&N   [ updated 18 May 2018, 00:35 ]

Melaka – Building on the success of its nationwide school recycling campaigns for the past 12 years, Fraser & Neave Holdings Bhd (F&NHB) is expanding its recycling outreach efforts to schools in Melaka.

F&N is collaborating with the Melaka Historic City Council (MBMB) to organise the inaugural “Kempen Kitar Semula F&N & MBMB 2018” to spearhead its recycling outreach in the state in tandem with the Group’s commitment to reach out to more schools across Malaysia.

“Kempen Kitar Semula F&N & MBMB 2018” will see primary and secondary schools as well as pre-schools under the jurisdiction of MBMB compete against each other to collect the largest haul of recyclable materials per student as they vie for RM22,660 in prize money between April 1 and September 30, 2018.

The six-month school recycling campaign aims to educate students and teachers on the importance of disposing waste correctly and effectively through the 5R philosophy of Reduce, Reuse, Recycle, Rethink and Reinvent.

Supported by the Melaka Tengah District Education Office, Melaka Department of Environment and Tetra Pak (Malaysia) Sdn. Bhd., the “Kempen Kitar Semula F&N & MBMB 2018” encourages students to start practising good recycling habits since young to help ensure a sustainable future for the next generation. Speaking at the launch of the “Kempen Kitar Semula F&N & MBMB 2018”, F&NHB’s Head of Communications & Corporate Affairs, Karen Tan said that inculcating recycling habits among students at an early age is essential to forming positive thoughts, attitudes and behaviours so that they will grow up to become responsible adults who care for the environment.

“Through the campaign, we will be conducting a briefing for school principals and teachers who are in charge of co-curricular activities or recycling clubs at their respective schools. This will enable us to give the teaching fraternity from participating schools a better understanding of applying the 5R philosophy throughout the campaign,” she said.

The “Kempen Kitar Semula F&N & MBMB 2018” inspires students to work closely with their teachers as well as parents to formulate an effective strategy to boost their recycling rates in order to accumulate the highest collection of aluminium, plastics, Tetra Pak carton packages and e-waste such as television sets, computers, mobile phones, rice cookers, hair dryers, toasters, speakers and vacuum cleaners.

Through the “Kempen Kitar Semula F&N & MBMB 2018”, primary and secondary schools stand a chance to win the grand prize of RM1,400 for the highest average score of recyclable items collected at the end of the campaign while first-place winner in the pre-school category will win RM500. Primary and secondary schools that finish in second place will each bring home a cash prize of RM1,300 while the pre-school that claims second spot will receive RM400.

Primary and secondary schools that come third will win RM1,200 each while the pre-school that takes third place will go home with a cash prize of RM300. Fourth and fifth places in the primary and secondary school categories will receive RM1,100 and RM1,000 respectively. Meanwhile, consolation prizes worth RM300 each will be given to primary and secondary schools from sixth to 10th positions. Pre-schools from fourth to 10th positions will get a consolation prize of RM80 each.

Three special awards worth RM700 each await primary and secondary schools with the biggest amount of aluminium, plastic and Tetra Pak carton packages collected. Pre-schools with the highest amount of aluminium and plastic accumulated will receive RM200 for each category while the pre-school that collects the biggest amount of Tetra Pak carton materials will gain RM300 in cash prize. Another special award for the most e-waste accumulated will be rewarded to the winning primary and secondary schools that will take home cash prizes of RM500 each.

The “Kempen Kitar Semula F&N & MBMB 2018” was officially launched by Yang Berbahagia Datuk Wira Zainal bin Hussin, MBMB Mayor and witnessed by En. Abdul Halim bin Abdul Malek, Melaka Tengah District Education Officer.

Yang Berbahagia Datuk Wira Zainal commended F&N for taking the initiative to work together with the government sector in facilitating environmental education and awareness in schools.

“Melaka currently produces between 900 and 1,000 tonnes of rubbish daily which can be significantly reduced if everyone practises the 5R concept to pave the way to a sustainable future. We are happy to be embarking on the school recycling campaign with F&N and I have full confidence that it is going to be successful in encouraging students, teachers, parents as well as their family members and friends to adopt recycling in their daily lives,” said Datuk Wira Zainal.

F&NHB kickstarted its school recycling campaign in 2007 in Shah Alam, Selangor and extended the initiative to the Penang Island in 2012. Last year, the Group’s “Kempen Kitar Semula F&N” made its foray into Seberang Perai, Penang and Kuching, Sarawak. To date, F&NHB has launched four other school recycling campaigns this year, namely “Kempen Kitar Semula F&N & MBPP (Penang Island City Council) 2018”, “Kempen Kitar Semula F&N & MPSP (Municipal Council of Seberang Perai) 2018”, “Kempen Kitar Semula F&N & MBSA (Shah Alam City Council) 2018” and “Kempen Kitar Semula F&N & MPSJ (Subang Jaya Municipal Council) 2018”.

Over the past 12 years, this recycling campaign has accumulated over 1 million kilograms of recyclable materials and the collection of recyclables has been increasing year by year, which reflected the commitment of everyone involved in the campaign. F&NHB will continue to explore collaborations with other municipal councils in Malaysia in line with its effort to educate the younger generation on the importance of environmental conservation and to develop environmental advocates of the future.