Fraser & Neave Holdings Bhd Annual Report 2020

7 CREATING VALUE FOR SOCIETY 075 ANNUAL REPORT 2020 03 md&a WHY IT IS IMPORTANT TO US Our consumers and employees come from all segments of society. Sustainable business development occurs when our communities develop alongside us. RISKS • Failure to balance social, economic and environmental needs will bring financial implications. • Lack of community programmes and initiatives impacts our reputation as a corporate citizen and affects employee morale. OPPORTUNITIES • Help to bridge the socio-economic divide by addressing inequality of opportunity. • Support Government’s nation building agenda by promoting diversity and national unity. • Working with communities strengthens our relationships, our credibility and presence. OUR RESPONSE We strive to create positive impacts on local communities through social development, economic and environmental initiatives. We undertake a number of long and short-term programmes that serve to create greater social equity across Malaysia and Thailand by implementing appropriate programmes to address community needs and concerns in four thematic areas: • Strengthening Vulnerable Groups • Promoting Environmental Consciousness • Promoting Active Lifestyles • Spreading Festive Cheer Refer to the ‘Sustainability Statement’ section on pages 133 to 139 in this AR, or read more in the F&NHB Sustainability Report 2020.