Fraser & Neave Holdings Bhd Annual Report 2020

078 FRASER & NEAVE HOLDINGS BHD STRATEGIC REPORT: Strategic Performance Review         G L O B A L V A L U E S : C O L L A B O R A T I O N ,    At F&N, we believe sustainable and profitable growth requires a balanced approach where our brands stay relevant to consumers, and our people, stakeholders and communities grow together as we strengthen our presence in the market. Inclusive growth for all means, we must create value for all our stakeholders, and we do this by consistently offering great products and brands while ensuring they are accessible to consumers. Three strategic priorities, namely Innovation, Cost Competitiveness and Excellence in Execution (I.C.E.), provide the focus and clarity while our Global Values act as guiding principles towards achieving our growth objectives. INCLUSIVE GROWTH OBJECTIVES INCLUSIVE GROWTH STRATEGY CREATING VALUE FOR ALL STAKEHOLDERS Creating value for our people, consumers, business partners, shareholders and the society we operate in. GROWING PRODUCTS PORTFOLIO AND BRANDS Growing our brands and portfolio of products to win in more markets. GROWING MARKET REACH Growing the breadth and depth of our market reach. STRATEGIC PRIORITIES Innovation Innovations beyond new product development to serve our customers’ needs. Cost Competitiveness Optimising operational costs by leveraging on our strengths while maximising opportunities. Excellence in Execution Driving operational excellence in our core businesses.