Fraser & Neave Holdings Bhd Annual Report 2019

A N N U A L R E P O R T 2 0 1 9 03 Management Discussion & Analysis 077 Marketing Highlights 100PLUS 100PLUS continued to promote sports and active lifestyles and reach out to more consumers through sporting events and a strategic selection of brand ambassadors. In Malaysia, 100PLUS supported sports organisations and major sports events such as the Malaysian Football League, Maybank Championship Golf Junior Clinic, Nutrition Month Malaysia, and Standard Chartered Kuala Lumpur Marathon. This year, 100PLUS made international presence as the official isotonic sponsor of the Paris Semi Marathon 2019 and the SuperLeague 3x3 FFBB organised by DREAL Paris in France. In March 2019, the ‘100PLUS Aktifkan Potensimu’ contest was held in conjunction with Anugerah MeleTOP Era 2019 (AME), a popular Astro award show which recognises local talents. This show aimed to encourage Malaysians to unleash their inner potential, with the grand prize winner given the opportunity to perform at AME 2019. During Ramadan, 100PLUS again collaborated with Media Prima in the ‘Seratus Ikhlas, Setulus 100PLUS’ campaign from May to June 2019, which saw 100PLUS ambassadors and celebrities bring cheer to the underprivileged community. A buka puasa session was organised to mark the end of the campaign at the Grand Bazaar Ramadan Raya in Bukit Jalil. The campaign reached out to more than 3,000 people nationwide. F&N 135 TH ANNIVERSARY FIESTA As part of our gratitude towards our consumers for their unwavering support to F&N for the past 135 years, a five-day fiesta was held from 5-9 December 2018 at the IOI City Mall, Putrajaya, offering fun activities including cooking demos using F&N products, teh tarik performances, competitions, games and product samplings. Members of the public were able to purchase F&N products at special rates and win exciting prizes in competitions and games. Prizes worth RM1.35 million were offered as an introduction to the 135 th anniversary celebration. The fiesta was also used as a platform to launch the new condensed milk in innovative packaging formats, F&N Full Cream Condensed Milk in Milk Stix and Squeeze Tube.