Fraser & Neave Holdings Bhd Annual Report 2019

WWW . F N . C O M . M Y 078 F R A S E R & N E A V E H O L D I N G S B H D business review > FOOD & BEVERAGES MALAYSIA F&N SEASONS F&N SEASONS introduced two new products with refreshing wholesome double fruit flavours that elevate tea enjoyment with the revitalising Apple Pomegranate Tea and cooling SEASONS Watermelon Lychee Tea. F&N SEASONS Pu Erh Chrysanthemum was made available for a limited time during this year’s Chinese New Year. The unsweetened drink is a blend of Pu Erh tea and sweet chrysanthemum, which the local Malaysians calls guk pou/guk bo in Cantonese or ju pu in Mandarin. The drink is free from added preservatives, colouring and sugar. Through the JOM SEASONS campaign in July 2019, F&N SEASONS tied up with Club Med to organise a consumer contest, offering free holidays to Club Med Maldives and Cherating. The campaign was supported with digital activation, mobile truck sampling, in-store display as well as customised promotion at petrol marts and convenient stores. CARNATION In conjunction with the launch of C A R N A T I O N S w e e t e n e d a n d Condensed Creamer and Chinese New Year, CARNATION brand ambassador, Chan Fong shared delicious gourmet creations such as Sang Har Mee, Fried Mushroom Crisps and Creamy Foam Green Tea, using the new product in a series of cooking demonstrations for the public in the Klang Valley, Penang and Johor.