Fraser & Neave Holdings Bhd Annual Report 2019

A N N U A L R E P O R T 2 0 1 9 03 Management Discussion & Analysis 079 F&N MAGNOLIA F&N Magnolia revitalised its look this year for all its milk products. In line with the launch of the new packaging, F&N Magnolia collaborated with Disney Tsum Tsum for joint promotions, social media advertising, in-store displays and sampling activations to drive brand visibility and engagement with consumers. OYOSHI OYOSHI continued to reinforce its Japanese connection by sponsoring the Japan Expo Malaysia 2019 (JEMY 2019). Held at Pavillion, Kuala Lumpur from 26-28 July, JEMY 2019 showcased popular Japanese exports such as J-POP, anime, fashion, tourism and food. More than 180,000 visitors were attracted to what became the largest Japanese Expo in Malaysia during the year. In FY2019, OYOSHI also launched a new flavour – Sakura Strawberry green tea. The 360-degree launch campaign, which included mobile, digital, television and social, successfully drove sales and increased market share for the brand. FOOTNOTE: 1. No. 1 in Total Malaysia in Carbonated Soft Drink category *Based on Retail Index Service for Carbonated Soft Drink category for the 12 months ending October 2019 in Total Malaysia (Copyright © 2019, The Nielsen Company (M) Sdn Bhd) 2. No. 1 in Total Malaysia in RTD Tea Segment within Asian Drinks category *Based on Retail Index Service for RTD Tea Segment of Asian Drinks category for the 12 months ending October 2019 in Total Malaysia (Copyright © 2019, The Nielsen Company (M) Sdn Bhd) 3. No. 1 in Total Malaysia in Sweetened Condensed Milk category *Based on Retail Index Service for Sweetened Condensed Milk category for the 12 months ending October 2019 in Total Malaysia (Copyright © 2019, The Nielsen Company (M) Sdn Bhd) 4. No. 1 in Total Malaysia in Evaporated Milk category *Based on Retail Index Service for Evaporated Milk category for the 12 months ending October 2019 in Total Malaysia (Copyright © 2019, The Nielsen Company (M) Sdn Bhd)