Fraser & Neave Holdings Bhd Annual Report 2020

087 ANNUAL REPORT 2020 03 md&a 100PLUS Already the undisputed favourite among healthy-living enthusiasts, 100PLUS went a step ahead with the launch of a zero-sugar version in January 2020. To encourage an active lifestyle among Malaysians, 100PLUS organised a series of ‘Hari Aktifkan Malaysiaku 2019’ across major cities in Malaysia, including Kota Kinabalu, Kuala Terengganu and Bukit Jalil and attracted the participation of over 20,000 Malaysians. 100PLUS Day covered a series of fun activities, including a 6km Obstacle Fun Run, Zumba sessions, engagement with 100PLUS brand ambassadors and plogging, as well as mini concerts featuring local artists. During the MCO, 100PLUS held virtual workout sessions, conducted by professional trainers, to help Malaysians achieve a healthier mind and body. These free, online sessions, which included HIIT and dance sessions, were part of 100PLUS’ month-long campaign to encourage a healthier lifestyle amidst the limitation in outdoor activities. 100PLUS has kept the nation’s frontliners hydrated since the most intense period of combatting the COVID-19 pandemic in March and April 2020. During Ramadan and Hari Raya, 100PLUS and other F&N favourites such as F&N ICE MOUNTAIN, F&N Fun Flavours, F&N Magnolia Milk and F&N SEASONS Tea were distributed to the police, hospital staff, old folks, orphans and underprivileged families, in addition to necessities including sanitisers, face masks, rice and cooking oil. 100PLUS also collaborated with local businesses to prepare special meal boxes hot meals which were contributed along with 500,000 F&N products to frontliners under the ‘Tabahkan Hatimu, Sinarkan Ramadanmu’ programme, ensuring they stayed hydrated and energised during the fasting month. Over 10,000 underprivileged families also benefited from the distribution of essentials, along with 100PLUS and other F&N products. Maintaining its close association with badminton, the brand added three more emerging personalities to its band of ambassadors. In January 2020, 100PLUS signed on fast-rising Malaysian shuttler Lee Zii Jia, followed by leading doubles duo Aaron Chia and SohWooi Yik in September 2020. 100PLUS also continued to lend its support towards the Football Association of Malaysia (FAM) as the official hydration partner for major football and futsal events across Malaysia, including the Malaysian Premier Futsal League 2020. F&N FUN FLAVOURS F&N lent a touch of yesteryear to Chinese New Year 2020 celebrations by bringing back its classics – F&N Orange Crush, F&N Sarsi and F&N Ice Cream Soda – in nostalgic designs. Made available in smaller packs which is part of our portion control initiative, Malaysians of all generations got to enjoy these great tasting, indulgent beverages. To celebrate Raya, perennial favourites including F&N Fruitade, F&N Grape, F&N Orange, F&N Strawberry, F&N Sarsi and F&N Ice Cream Soda were offered in value packs of 1.75L with price tags matching that for the regular 1.5L bottles. Adding extra excitement to the festive season, F&N also ran the ‘Tunaikan Hasratmu Campaign’ from 1 April to 31 May 2020 offering ten lucky winners all-paid-for Umrah packages for two. F&N SEASONS Although there were no Ramadan bazaars this year, F&N stepped in to ensure Muslims got to enjoy the fasting month with beverages they have grown to love. The F&N SEASONS ‘Serasi Di Sisi Ibu’ Campaign, run from 3 April – 25 May 2020, enabled mums to create lightness and joy in their homes with the goodness of Soya and refreshing taste of SEASONS Ice Lemon Tea complementing delicious home-cooked meals for Sahur and Buka.