Fraser & Neave Holdings Bhd Annual Report 2020

088 FRASER & NEAVE HOLDINGS BHD BUSINESS REVIEW: Food and Beverages Malaysia (Cont’d.) F&N ICE MOUNTAIN F&N ICE MOUNTAIN sparked greater sales with the introduction of a carbonated range in November 2019. While the zero-calorie range of Sparkling Water in Classic, Lemon and Grapefruit flavours struck a chord in health-conscious consumers, those who are environmentally friendly also have reason to celebrate. F&N ICE MOUNTAIN is now available in an eco-friendly packaging option, made of recyclable paper featuring caps made from sugar cane. CARNATION ® From 8 December 2019 to 15 February 2020, CARNATION ® Go Gourmet Australia Contest was rolled out to encourage Malaysians to incorporate evaporated and sweetened creamer in their gourmet-inspired recipes. Through the collaboration with Astro, Hong Kong celebrity and TV show host Maria Cordero dedicated an entire season of her Maria Auspicious Menu series to Chinese New Year recipes. Proudly presented by CARNATION ® , Maria met her Malaysian fans in an exclusive cooking showcase at Sunway Velocity Mall on 18 January 2020 and shared her gourmet home cooked dishes with CARNATION ® products such as Fish Daikon, Mango Sago and Chocolate Balls to welcome the new year of 2020. TEAPOT TEAPOT garnered more fans in November 2019 with the launch of 180g squeeze tubes of sweetened creamer in plain as well as local favourites, Gula Melaka and Pandan flavours. The tubes have become a hit in households as they are incredibly convenient to use in drinks, desserts, pastry toppings and even as spreads. The launch was accompanied by an extensive digital campaign. F&N TEH TARIK During the MCO, Malaysians deprived of going to the mamak’s for their teh tarik fix had the next best option – enjoying their favourite teh tarik in the comfort of their home. This was made possible with the launch of F&N Ready-to-drink Teh Tarik in April 2020. Brewed using premium tea leaves with signature F&N condensed and evaporated milk, the drink tastes as smooth and creamy as the teh tarik at your favourite mamak shop. More than that, it can be enjoyed anytime, anywhere. The digital launch was supported by a home delivery service that brought Malaysians’ most loved beverage to their very doorstep. F&N MAGNOLIA F&N Magnolia captured kids’ imagination during the year-end season from October to December 2019 by collaborating with Disney Tsum Tsum Frozen, just as Frozen 2 hit our cinemas. Using Tsum Tsum Frozen product packaging, coupled with samplings, roadshow and digital ads, sales picked up as kids clamoured for the nutritious fresh milk and special Tsum Tsum Frozen merchandise. Later, during the Ramadan months of April and May 2020, F&N Magnolia reminded mums of the health benefits of milk, especially for those observing the fast. An online campaign also led consumers to order online via Lazada and Shopee. F&N FRUIT TREE This year, we launched the healthier option of soursop juice – F&N Fruit Tree Fresh Reduced Sugar Soursop Juice, made with real soursop juice. The new variant is high in antioxidants – Vitamins C, A and E and contains 25 per cent less sugar than regular juices as well as generous amounts of chewy and jelly-like nata de coco.