Fraser & Neave Holdings Bhd Annual Report 2020
089 ANNUAL REPORT 2020 03 md&a SUNKIST A 126 year old brand and Citrus expert that is already a firm favourite among the discerning who will not settle for anything less than the freshest juice, in November 2019 Sunkist launched two new premium variants – Sunkist Pure Orange and Sunkist Pure Lemon Apple. Vitamin- packed and with no preservatives, the launch of Sunkist Pure was supported with TV and outdoor advertising, as well as digital activation. OYOSHI In March 2020, OYOSHI Gold launched two premium no sugar variants, adding to its appeal as a healthy antioxidant beverage made from 100 per cent authentic imported green tea leaves from the Makinohara Plateau in Shizuoka Prefecture, the largest tea producing prefecture in Japan. OYOSHI Gold Kabusecha uses tea leaves that are shielded from the sun’s UV rays for a week before harvesting. This preserves the benefits of the tea catechins, indulging consumers with a tender and fragrant flavour. OYOSHI Gold Sencha, meanwhile, is brewed using imported Matcha and green tea leaf shoots from Matsuda of Makinohara Plateau, with its year- round fresh alpine water supply. The tea presents a perfect combination of umami taste and delicate aroma loved by the Japanese. OYOSHI GOLD was the main sponsor of the Japan Expo Malaysia (JEMY) held virtually on 18-19 July 2020 and a major hit with the crowd. MILK & JUICES F&N Magnolia, FARMHOUSE, F&N Fruit Tree Fresh and Sunkist now come in new and improved one-litre Tetra Edge packaging with larger resealable screwcaps to allow for easier pour and closure. The easy-grip packaging, which is convenient for consumers of all ages, is also manufactured by our new pasteurised line at Pulau Indah plant since April 2020. Footnote: 1. No. 1* in Total Malaysia in Carbonated Soft Drink category *Based on Retail Index Service for Carbonated Soft Drink category for the 12 months ending July 2020 in Total Malaysia. (Copyright © 2020, The Nielsen Company (M) Sdn Bhd) 2. No. 1* in Total Malaysia in the Isotonic Segment in the Carbonated Soft Drink category *Based on Retail Index Service for Carbonated Soft Drink category for the 12 months ending July 2020 in Total Malaysia. (Copyright © 2020, The Nielsen Company (M) Sdn Bhd) 3. No. 1* in Total Malaysia in Sweetened Condensed Milk category *Based on Retail Index Service for Sweetened Condensed Milk category for the 12 months ending July 2020 in Total Malaysia. (Copyright © 2020, The Nielsen Company (M) Sdn Bhd) 4. No. 1* in Total Malaysia in Evaporated Milk category (Carnation) *Based on Retail Index Service for Evaporated Milk category for the 12 months ending July 2020 in Total Malaysia. (Copyright © 2020, The Nielsen Company (M) Sdn Bhd)
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