‘Be Together, Be Refreshed’ Campaign
Kuala Lumpur, KL – June 14, 2017 – F&N SEASONS, Malaysia No.1 RTD Tea beverage recently embarked on a new campaign, ‘Be Together, Be Refreshed’. Through this campaign, F&N SEASONS firmly believes that ‘Every SEASONS is better with friends’. So, when it comes to having a great time with friends and great tasting flavours with natural anti-oxidants of tea you can always count on F&N SEASONS. F&N SEASONS will always be there to enlighten and spice your moments at every stage of life.
Adelene Tay, F&N SEASONS Senior Brand Manager said “Today most consumers look for authenticity and relevancy. Being able to speak and listen to your consumers would be essential to ensure a long-lasting relationship between a brand and its target audience hence the audacious move to land Fattah Amin as F&N SEASONS brand ambassador.” Fattah Amin is no stranger to the Malaysia entertainment scene and is regarded as one of the hottest celebrity in this era. Being in numerous successful notable dramas and movies, winning numerous prestigious awards, a singer, entrepreneur and many more is no easy tasks to emulate. Fattah Amin serves as a role model to many aspiring people out there, that through perseverance and setting an attainable goal we can achieve this dream together.
F&N SEASONS’s first event collaboration with Fattah Amin was on June 14,2017. Through F&N SEASONS digital contest initiative, fans will have the opportunity to a meet-and-greet and ‘berbuka puasa’ session with Fattah Amin.
Prior to Fattah Amin’s arrival at 6 pm, fans eagerly waited for his arrival. Despite the hour jam, this did not hinder Fattah Amin’s arrival at Nu Sentral Concourse Centre court to engage with his fans. To kick-start the event, Fattah Amin demonstrated F&N SEASONS latest beverage concoction which was easily made with F&N SEASONS beverages and a few easily available ingredients. Both F&N SEASONS beverages concoction, #TumYumxTehLemonAis and #LaicixTehPicAis were made on the spot and they were poured into mason jars sealed and signed by Fattah Amin. A quiz session was conducted to choose 5 lucky fans, where they could win the precious sealed F&N SEASONS beverages concoction alongside with F&N SEASONS goody bags. After the F&N SEASONS beverages concoction demonstration, selected fans chosen by Fattah Amin also participated in the ‘F&N SEASONS cans stacking challenge’. This challenge required participants to stack the cans as high as possible. All participants could keep and take home all the stacked F&N SEASONS cans and they were also given a goody bag each courtesy of F&N SEASONS. Fans were then treated to a Q&A session to know Fattah Amin on a more personal level and the meet-and-greet session ended with a ‘wefie’ of Fattah Amin with his fans at Nu Sentral Concourse Centre Court.
Winning fans of the F&N SEASONS digital contest joined Fatah Amin at our ‘berbuka puasa’ session at Melur & Thyme. Jauhar Munir, First Vice President, Brand Marketing (Segment) from F&N Beverages Marketing Sdn Bhd, Pranav Jha, Director Client Leadership from M/Six and Liza Ilias from Wake The Baby Record were also present at the ‘berbuka puasa’ session.
Through our partnership with Fattah Amin, F&N SEASONS hopes that our range of RTD Tea Beverages will be the preferred choice of beverage during the holy month of Ramadhan and will stay relevant in the mind of our target audiences. F&N SEASONS hopes to provide our consumers with a refreshing experience through our RTD Tea that is infused with great taste and natural anti-oxidant. For fans who missed out on the opportunity to meet Fattah Amin, you can look forward to another chance to catch him on July 9, 2017. Stay tuned to F&N SEASONS Malaysia Facebook page or fnnseasonsmalaysia Instagram page for more information.