F&N Zooms into the Malaysia Book of Records for Highest Number of Participants at “Mamak Virtual Terbesar Teh Tarik Ori F&N”

Malaysia’s first and largest virtual teh tarik session brought together some 667 Malaysians to chill out together as they endured arguably this generation’s longest period indoors to celebrate the camaraderie associated with the iconic brew at their favourite mamak stall.

The “Mamak Virtual Terbesar Teh Tarik Ori F&N” virtual video conference zoomed into the Malaysia Book of Records (MBR) for attracting the “Most Number of Participants in a Virtual ‘Teh Tarik’ Mamak Session” accolade.

The video conference was held in conjunction with the launch of the “Mamak Virtual Terbesar Teh Tarik Ori F&N” campaign on April 9, 2020 via Zoom, which included the participation of influencers, Cikidot, Norreen Iman, Zetty Nabila and Zack Merican in a virtual mamak session with Malaysian consumers throughout the country while enjoying their favourite teh trail.

Hosted by Zetty and Zack, the campaign launch saw the influencers engaging and entertaining consumers with their outspoken and spontaneous personalities as well as their great sense of humour to create a fun and lively ambience when they logged in to Zoom.

The “Mamak Virtual Terbesar Teh Tarik Ori F&N” campaign offered Malaysians with the opportunity to hang out with their friends at their favourite mamak stall and enjoy their favourite teh tarik during the Movement Control Order (MCO), albeit virtually in the safety and comfort of their own homes.

Senior Brand Manager of F&N Beverages Marketing Sdn. Bhd, Adelene Tay said the last four weeks since the implementation of the Movement Control Order (MCO) has probably been the darkest of times we have seen and the adoption of technology in enabling virtual teh tarik session offers a rising sense of hope for Malaysians to forget their respective challenges and chill out together, even if it was virtual.

“And that together with life long memories of sharing a frothy cup of teh tarik at the mamak stall is a priceless pastime which has an indelible place in the hearts of Malaysians but they are unable to indulge in their favourite pastime for the past month following the implementation of the MCO.

“After spending a significant amount of time indoors, Malaysians crave their food adventures at the mamak stall to catch up with family and friends over a piping hot cup of teh tarik or their favourite mamak dishes. This simple activity is dearly missed and we hope that the virtual video conference has helped enhance consumer experience during these trying times.

“Initially, we targeted 500 viewers to participate in the campaign launch. Garnering 667 participants in the virtual video conference exceeded our expectations and most importantly, it managed to gather Malaysians from all walks of lives on a single platform as they chit chatted about things of interest that bind us together as a nation.

“The record attempt would not have been a success without the ‘Malaysia Boleh’ spirit of all the participants. We hope that our achievement in breaking into the Malaysia Book of Records will inspire Malaysians to live their life to the fullest amidst the uncertainties and together, we can enact changes to overcome challenges during this difficult time,” Tay added.

Besides the involvement of influencers, a series of engagement activities and simple impromptu contests that utilised the native screen and chat functions of Zoom were held during the launch of the “Mamak Virtual Terbesar Teh Tarik Ori F&N” campaign to attract more consumer participation. The efforts ensured the virtual mamak stall was just as exciting as the real one, involving plenty of playful banter. Additionally, the virtual video conference created a typical scene at a mamak stall to enable consumers to experience the joy of their mamak hangout sessions as much as possible, albeit virtually. The scene was available for download on the microsite.

The campaign launch also saw the introduction of the brand new teh tarik beverage and many participants were seen enjoying the drink while engaging with the influencers.

F&N’s latest teh tarik drink in a convenient bottle packaging can be purchased on F&N Life, Lazada and Shopee. Post-MCO, it will be available in petrol stations and convenient stores, provision stores as well as selected supermarkets. While orders from F&N Life will be delivered throughout Peninsular Malaysia, Lazada and Shopee are only offering delivery within the Klang Valley during the MCO. Once the MCO has been lifted, the online marketplaces will expand their delivery coverage to other locations throughout Peninsular Malaysia.

The F&N Life mobile app is available on both Google Play Store and Apple App Store, or visit www.fnlife.com for more info.