F&NHB Celebrates Malaysia Day with Star Media Group through “Rasa Malaysia” Media Appreciation Even

In conjunction with Malaysia Day, Fraser & Neave Holdings Bhd (F&NHB) hosted a media appreciation event with Star Media Group, celebrating our shared Malaysian identity through local flavours under the “Rasa Malaysia : Cita Rasa Kita” campaign.

The celebration welcomed members of the media with a spread of Malaysian favourites, including nasi lemak bungkus, mee hoon goreng, and cans of creamy F&N Teh Tarik. The food was specially sourced from Ibupreneur, a social enterprise that empowers underserved mothers through home-based entrepreneurship. This partnership was a nod to Malaysia Day’s spirit of inclusivity and community upliftment, and reflected F&NHB’s commitment to supporting local businesses that make a positive impact. In line with the festive spirit, F&NHB gave away Sri Nona’s latest innovation Golden Ring – Nasi Lemak Sambal Udang Flavoured Cracker, a unique creation that underscores the Rasa Malaysia campaign’s commitment to celebrating authentic local flavours. Guests were also invited to sample the newly launched NutriWell plant-based milk range, available in four variants: Oat, Almond, Oats & Quinoa Soy, and Purple Rice Soy Milk.

Adding to the excitement, attendees participated in a Gashapon game, where those who shared their event photos on social media stood a chance to win exclusive prizes, including limited-edition F&N plushies and selected F&NHB products.

“Malaysia Day is about unity and togetherness, and we wanted this event to reflect that spirit in a fun and interactive way. By engaging our media partners through activities like this, we not only celebrate the nation’s diversity but also show our appreciation for their continued support in telling the F&N story,” said Karen Tan Chui Chui, Director of Communications, Corporate Affairs & Sustainability at F&NHB.

At the heart of the event was F&NHB’s Rasa Malaysia campaign. It celebrates the flavours Malaysians have grown up with, tastes that remind us of home, wherever we may be. With a strong focus on Cita Rasa Kita, the campaign highlights rich and authentic flavours that belong to all Malaysians. These are the tastes that spark childhood memories, reflect cultural pride, and bring comfort, even for those living abroad.

“With Rasa Malaysia, we want to go beyond refreshment. We want to create moments of connection that bring Malaysians closer together, wherever they are. This campaign celebrates who we are, and through it, F&N will continue to spark pride, unity, and joy in every occasion,” Karen added.

Beyond festive periods, Rasa Malaysia positions F&N as a companion for all occasions from family meals to casual get-togethers. It reinforces F&NHB’s role as Malaysia’s leading beverage and dairy manufacturer by not only offering the best products that embody Malaysian identity but also by curating experiences that celebrate heritage and keep us connected to the tastes we hold dear.