F&N Expands Recycling Initiative to Sarawak

Kuching, Sarawak – Fraser & Neave Holdings Bhd (F&NHB) has teamed up with the Kuching North City Hall (DBKU) for its first recycling campaign in Sarawak which will see schools across the northern district of Kuching vie for a share of RM19,200 through the four-month long recycling campaign.

Buoyed by the success of its recycling campaigns in Shah Alam and Penang, F&NHB hopes to expand its green initiative in the state by educating school-goers on the 5R philosophy of Reduce, Reuse, Recycle, Rethink and Reinvent.

Speaking at the launch of the Kempen Kitar Semula F&N & DBKU, Cariessa Goh, Corporate Affairs Manager of F&NHB said that the Company was grateful for the opportunity to work alongside DBKU to imbue the healthy habit among schoolchildren.

“We are confident that the campaign will get the support of schools as the reception of this similar campaign in Shah Alam and Penang have received encouraging response to date. We have seen a combined collection of close to 1.5 million kg of recyclables since our initiative began in 2007,” she said.

Supported by the District Education Department and Tetra Pak Malaysia, the campaign will run from June 1 to September 30 2017.

Opened to primary and secondary schools under the DBKU administration, the campaign challenges schools to collect the largest haul of recyclable materials per student, i.e. aluminum, plastic, paper and Tetra Pak drink cartons, to win rewards.

Primary and secondary schools stand to win the grand prize of RM1,400 for the highest average score of recyclable items collected per student at the end of the campaign. The second prize is RM1,300 each while third placed winners receive RM1,200 each. Fourth and fifth places winners earn RM1,100 and RM1,000 respectively each for their efforts. Sixth to tenth placements will receive a consolation prize of RM300 each.

Three special awards are also up for grabs for the most aluminium, plastic and Tetra Pak materials accumulated. Winners from primary and secondary schools stand to win RM700 for each special award category.

“There is no better time to inculcate good habits than when one is young. Hence, we hope the campaign will impress upon the younger generation the importance of recycling and develop in them responsible attitudes towards the environment,” said Goh.

The campaign was officially launched by Council Member of DBKU, Ir. Tuan Haji Irwan Zulkarnain Bin Haji Muhammad Hasbie, DBKU Director, En Jumaini Haili and Cariessa Goh. It will conclude with a prize giving ceremony, expected to be held in October.