Packaging is one area in which we could make a meaningful difference to our environmental footprint. We, therefore, seek to maximise the sustainability of our packaging by improving its circularity.
That is why we have committed to making all our packaging fully recyclable by 2025. Meanwhile, we want to reduce our use of virgin material by increasing the recycled content in our packaging to 25% by 2025.
While ensuring our packaging protects the integrity of our products and fulfils the visual and functional expectations of our consumers, we strive to reduce the use of raw materials, increase the use of sustainable materials, and increase the recyclability of our packaging.
Under a new Packaging Sustainability Policy, our Thai operations have committed to prioritising green packaging. This means, we will consider the impact of our packaging – be it aluminium cans, plastic or paper – from the design and development stage, to disposal post-consumption. This is supported by a Packaging Intensity Ratio Roadmap that is closely monitored.
In both Malaysia and Thailand, we encourage responsible post-consumption behaviour through school recycling programmes. Organised since 2007, the nationwide programme in Malaysia saw participation by 756 schools in 2019. More importantly, the program has to date, prevented about 5 million kg of recyclable material from going to the landfill.
Further underlining our commitment to post-consumption management, F&NHB has become a founding member of the Malaysian Recycling Alliance (MAREA), a voluntary Extended Producer Responsibility (EPR) organisation that focuses on significantly improving the collection and recycling of post-consumer packaging through a multi-stakeholder approach.
Through MAREA, F&NHB will be collaborating with the Malaysian Government and other stakeholders, including consumers, waste collectors, recyclers and industry players, to drive the singular goal of a greener Malaysia through circular economy solutions. MAREA is currently one of the stakeholder groups actively contributing to developing the Malaysia Plastic Sustainability Roadmap by the Ministry of Environment.